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The thesis test

Is this working?

The prediction is falsifiable: a post published a year ago should still be receiving a meaningful share of its reads. If it is not, the correct response is to stop and rebuild — not to add features. These are the four criteria, with today's numbers beside them.

6 posts · 60 reads · 37 readers · 7 notes

  1. Criterion 1

    holding

    Post half-life beats a conventional blog

    Target: Meaningful share of reads at 12+ months.

    36.7% of reads (22/60)

  2. Criterion 2

    failing

    30% of posts revised within 60 days

    Target: ≥ 30%.

    0.0% (0/6 posts)

  3. Criterion 3

    holding

    Marginalia loop forming

    Target: ≥ 1 annotation per 200 reads.

    11.67 per 100 reads (7 notes)

  4. Criterion 4

    failing

    Memory compounding

    Target: ≥ 20% 30-day return.

    0.0% (0/37 readers)

Reads here mean read receipts — one per reader per post per version — not block impressions, which would flatter every rate by an order of magnitude. If criterion 1 or 2 fails at month 6, the plan says to stop. It is written here so the decision is not made by sunk cost.